Our Story
ShipFifty's story begins with two entrepreneurs who learned logistics the hard way—by doing it themselves. In 2020, Ali launched his ecommerce side hustle while serving as Engineering Director at a top ecommerce firm. A year later, Celal started his own ecommerce business from his college bedroom, navigating the complexities of fulfillment hands-on.
As their businesses grew, they secured their first warehouse in 2022, scaling operations and mastering every aspect of logistics while serving only their own brands. Through countless late nights picking, packing, and optimizing processes, they discovered something crucial: the 3PL industry's tools and practices were decades behind what modern brands actually needed.
In 2024, they founded ShipFifty with a mission to share their hard-earned expertise and solve the pain points they'd experienced firsthand. Unlike traditional 3PLs built on outdated systems, ShipFifty was designed from the ground up by people who lived the seller's reality. Today, we're expanding aggressively across the US, UK, and Turkey, helping brands scale globally with technology that actually works.
With our beta platform launching to select clients and a full public release scheduled for 2026, we're building the logistics partner we always wished we had—one that combines hands-on operational excellence with genuinely modern technology.
Join Our Journey
